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Multilingual keyword research built on cultural trust
Across markets, people search with intent shaped by language and emotion. We help SaaS, hospitality, food, education, and wellness brands uncover how audiences actually look for solutions, so content feels right once it is found.
Search behaviour changes from one market to the next. The words people use, the questions they ask, and the signals that indicate readiness to buy are all shaped by culture and language.
Directly translating keywords often leads to content that ranks for the wrong intent, attracts low-quality traffic, or fails to convert once users arrive. Tools alone cannot explain why a keyword works in one market and fails in another.
That gap is where international growth stalls.
Only culturally aware SEO yields results abroad
Our multilingual keyword research goes beyond volume and difficulty metrics. We analyse how intent is expressed locally, working with senior native specialists who understand how audiences think, search, and decide in their own language.
This approach allows us to identify keywords that align with real user expectations, not just literal meaning. The result is content that is easier to find and easier to choose.
How we combine data with cultural judgement
Our multilingual keyword research is grounded in data, but it does not stop there.
We use reliable search data to understand demand, competition, and visibility across languages and regions. This gives us a clear picture of what people are searching for and how crowded each space is.
What data cannot explain on its own is intent.
That insight comes from cultural and linguistic judgement. Our senior native specialists analyse how people phrase needs, questions, and buying signals in their own language, and how those choices reflect local expectations and decision-making patterns.
This combination allows us to move beyond surface-level keywords and focus on terms that reflect genuine interest and readiness to act.
Keyword research designed to support international growth
Effective international SEO depends on attracting the right audience, not simply increasing traffic. Our research is designed to support content that performs across the entire journey, from discovery to decision.
By identifying keywords that align with local search behaviour and cultural context, we help brands create content that is visible, relevant, and credible in each market they target.
The result is search visibility that leads to engagement, rather than visits that fail to convert.
A clearer path through international SEO
Expanding into new markets brings complexity, especially when search behaviour varies by language and culture. Our role is to remove uncertainty from that process.
We provide clear, market-specific keyword insights that teams can act on with confidence, whether they are planning new content, adapting existing pages, or prioritising markets for expansion.
This clarity helps brands move faster, focus investment where it matters, and build sustainable organic visibility across markets.
If you are planning international expansion or want to improve how your content performs across markets, we can help.
Contact us today to discuss your multilingual keyword research needs and how we support international SEO with cultural understanding built in.
Don't just take our word for it
Crisol is one of our hidden secrets at TrueLayer 🤫 They’re incredibly knowledgeable about content strategy and translation, and SEO. Thanks to their amazing work, we managed to build a localisation capability from scratch, that supported the entire company – from marketing to product.
It’s hard to find someone who’s as committed, transparent, reliable, and to be frank so damn good at what they do as Crisol are.
We work with Crisol for all our Spanish digital marketing needs. They are super involved in all the different projects and we can always count on the quality of their work. We couldn’t expect a better partner for SEO projects and I couldn’t recommend them enough.
Price list (end clients)
Are you a marketing agency or LSP? You can request an agency discount (up to 20% off).
- Price per hour From £100
We need to know the specifics of your project before providing a more precise and tailored pricing proposal. The project's scope, complexity, turn-around time, and requirements are all factors that impact the final pricing.
- 25-hour package 5% off
Buy 25 hours upfront to enjoy the benefits of our bundled package pricing. This package allows you to allocate the purchased hours flexibly based on your project's needs. All our packages let you use the hours within a 3-month period,
- 50-hour package 7% off
Book our 50-hour package to benefit from an extended engagement with our team. All our packages let you use the hours within a 3-month period.
- 75-hour package 10% off
Pay for 75 hours upfront to maximise your savings. All our packages let you use the hours within a 3-month period.
- 100-hour package 13% off
Our 100-hour package is specifically designed for large-scale projects involving complex websites with multiple languages and numerous pages. All our packages let you use the hours within a 3-month period.
Your globalisation journey starts here.
Frequently asked questions
How do multilingual keyword research services differ from regular keyword research services?
Regular keyword research services focus on a single language market, while multilingual keyword research involves identifying keywords in multiple languages, considering linguistic and cultural nuances of each target audience, rather than translating the keywords directly.
E.g., the keyword “baby shower presents” in English might need to be replaced by “presents for babies” in cultures where baby showers aren’t a popular event.
What languages do you offer multilingual keyword research services for?
We focus on the English-into-Spanish pair. Whether you require European Spanish or Latin American Spanish, you’re in the right place.
To a lesser extent, you may leave other language combinations in our hands. Our most popular languages are:
- English
- Spanish
- Italian
- German
- Portuguese
- French
- Dutch
- Danish
- Norwegian
- Finnish
- Swedish
- Polish
Please enquire about other languages.
How do you perform multilingual keyword research?
Multilingual keyword research services involve using specialised tools and expertise to identify relevant keywords in each target language, considering factors like search volume, competition, and user intent. The process normally involves 6 main steps:
• Keyword extraction from the source text (in the source language)
• Compilation of seed keywords (in the target language)
• Keyword expansion
• Competitor website analysis (target market)
• Evaluation of search intent, search volume, and difficulty for each target-language keyword
• Picking the right target-language keywords for each page
We’ve written about this process in more detail in this multilingual keyword research blog post.
What tools do you use for multilingual keyword research services?
Common tools we use include Google Keyword Planner, SEMrush, Ubersuggest, and DragonMetrics. We cover the price of these software licenses.
How does multilingual keyword research impact content creation?
Multilingual keyword research guides content creation by suggesting topics and keywords that resonate with specific language-speaking audiences, leading to more targeted and effective content.
Sometimes, direct translation of your existing content will suffice (if the keywords translate easily). Some other times, you’ll need to write a few web pages from scratch for each market, reusing some of the same material across all locales with tweaks here and there to better fit local needs. The end goal should be a resource-saving mix-and-match that caters to local audiences.
How long does it take to see results from international SEO?
Results can vary, but it generally takes a few months to see noticeable, site-wide improvements in search rankings and organic traffic from international SEO efforts. However, it all depends on what you’re trying to achieve, and each case is different – some fixes might show results overnight!
Is picking the right local keywords and creating valuable content enough to rank well internationally?
No, picking local keywords and creating high-quality content are essential steps, but they’re just part of a larger equation and not sufficient to achieve international ranking success. Achieving strong international rankings also heavily depends on the technical aspects of your website’s SEO. This includes optimizing your site’s structure, implementing hreflang tags for language targeting, ensuring mobile-friendliness, improving site speed, and focusing on user experience across languages.
Backlinks from reputable websites in your target regions also significantly impact your global search presence. Therefore, a comprehensive strategy that combines keyword research, content creation, technical optimization, and backlink building is key to ranking well internationally. We’re happy to audit your site to guide you in this process.
Hello!
We’re Crisol. We’re award-winning marketing and SEO translation specialists for the SaaS, hospitality, food, education, and wellness sectors.
We help big brands and small businesses to produce locally persuasive and SEO-friendly marketing content across markets, to increase conversions, reduce churn, and engage global customers like never before.
And we’re ready to help you, too! Hire one of us as a freelancer or all of us as a boutique agency.
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