Everyone is investing in content these days. Also, most business owners are discovering that good, impactful content marketing is hard to nail down. Twitter, Facebook, Instagram, LinkedIn, press releases, websites, videos… There’s just so much content everywhere! If you find that scary (and the fact that bad content might do more harm than good to your brand), imagine achieving a successful content strategy in multiple languages at once. But worry not! We’ve compiled a list of tips that you might find useful. Whether you are just getting started or looking to improve your strategy, sit back and enjoy the read:

Man writing content marketing in a Laptop

1: Plan Ahead your Content Marketing Strategy

Do you have a strategy for the content you are going to share on digital channels in 2019? Not having a clear plan before beginning content creation is a recipe for failure. If you don’t know where to start, check out this link.

2: Don’t Write Just for the Sake of It

This relates to the first tip. Creating irrelevant content with no strategy in mind, just to show your followers that you post regularly, is a Chronicle of a Death Foretold. Keep your content relevant to your target consumers, consistent, and according to your plan. Nobody says you can’t have fun content, but beware of TMI (Too Much Information). In other words, unless your brand is related to animals, best to avoid posting about your cat’s recent visit to the vet.

3: Leave the Keyword Research to Experts

To quote Retro Digital, one of our regular clients, “Search engine optimization is probably one of the most overlooked tools in a digital marketers tool box. When it comes to Google (or whatever your country’s local search engine is), 75% of people don’t actually make it past the first page.”

To avoid Google overlooking or pushing back your content, it’s important you hire a team of professionals to:

  • Conduct appropriate keyword research
  • Measure performance
  • Devise new ways of reaching your target consumers through content

We would definitely recommend Retro Digital for all SEO and keyword tasks!

4: Find a Resource specialized in Content Marketing

Like anything, content marketing takes continuous trial and error before you start getting things right. But if there is one content marketing lesson you do not want to learn the hard way, it is that you need at least one dedicated person to manage your content. To drive good results, you need to give your content marketing all the attention it deserves! By appointing one person to the task (ideally, a content writer with appropriate marketing training), you avoid distracting the rest of the team and you ensure consistency and timely management.

If you plan on creating content in more than one language, there’s no need to go bankrupt by hiring one person per language. You might save a few bucks by having your content transcreated by specialist Marketing translators.

5. For Content in Spanish, Contact Us

With our 14 years of combined experience, you will get the expertise, the personalised service, and the flexibility of a professional freelancer. But our model means you will also enjoy the fast turn-around, the efficiency, the quality assurance processes, and the high-end technology of a big Language Services Provider. And we are committed to giving you all that without losing the human and ethical touch. The bonus? We are super fun!


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