The only way of measuring the success of a marketing translation is in context. ‘What context?’, you might be wondering. Well, the context of the company’s overall marketing goals (independently of the language). Basic Concepts Let’s start with some basics: Read more…
When it comes to marketing translation, there are so many confusing terms around! Logically, most people are unsure of their meaning. So it’s important to establish a difference between concepts like translation, localisation, transcreation, marketing translation, etc. We absolutely love Read more…
It’s all finally ready! On 8 May 2020, in partnership with Sarah and Alan from Retro Digital, we are hosting a first-of-its-kind conference! It’s The CreAtIve Language Conference (#CLCONF) — Approaching creativity in the AI era. The countdown has started Read more…
Ghost writing is, basically, content writing where the person getting the credit is not the actual author. That is, the true author’s identity is a mystery. We normally associate the concept with celebrity memoirs, but ghost writers provide all kinds Read more…
In the same way that English in the United States is not the same as in the UK, Australia, South Africa, etc., the Spanish language also varies a lot depending on the region where people speak it. Before delving into Read more…
The Hello World Conference that PhraseApp organised in Hamburg, Germany, has just finished. After 7 hours of thought-provoking presentations, we feel we have learned a lot. Representatives from Xing, Deliveroo, AWS, Jimdo, Auto1 Group, Beluga, Lengoo, Wieners&Wieners, Hamburg University, Dublin Read more…
A few days ago we came across an amazing infographic by One Spot and we loved the way it summarises the science of storytelling. We then decided to break it down and analyse its main components drawing from our own Read more…
We are living in the emotional marketing and storytelling era, where we present every bit of information as a story. The reason? Stories are interesting, memorable, and emotional. They stay in people’s minds for a long time, which is exactly what Read more…
Everyone is investing in content these days. Also, most business owners are discovering that good, impactful content marketing is hard to nail down. Twitter, Facebook, Instagram, LinkedIn, press releases, websites, videos… There’s just so much content everywhere! If you find Read more…
This is a translation into English of the article we published after the 8th International Conference on the Spanish Language. Journalist Ana Medrano originally wrote it in Spanish after interviewing Mr. Muñoz Machado. For those who don’t know his, he Read more…