First, we would like to introduce the book Become a Key Person of Influence (KPI) by Daniel Priestley. This book is fantastic for anyone looking to position themselves as experts in their industry. If you want to have a look at the official website, click here. In this article, we share some of the main ideas in it.

The KPI Method

Key Person Influence


At the centre of every industry you will find an inner circle of people who are the most well-known, highly-paid and valued people. They are the Key People of Influence (KPI). So, to become more visible, valuable, and connected, you need to jump into this inner circle. This will automatically mean to get new, highly-paying clients.

Daniel Priestley explains that you can become a KPI by following 5 simple steps:

  1. Build the Perfect Pitch: “Key People of Influence have a compelling answer to the question ‘What do you do?’. If you can’t pitch your value with clarity and credibility it’s game-over.” 
  2. Create Content: “Key People of Influence create blogs, articles, reports & books for getting their message out to the world.”
  3. Develop Product Ecosystems: “Key People of Influence turn their skills, talent and ideas into products that people love to buy. Rather than purely trading time for money, Key People of Influence surround themselves with a ‘product ecosystem’ that makes money anytime/anywhere.”
  4. Raise Your Profile: “Being good at what you do is no longer enough. If you want to be a Key Person of Influence you must stand out and be recognised – You are who Google says you are.”
  5. Partner with Performers: “Nothing great was ever achieved in isolation. Key People of Influence create opportunities with other high performers so that everyone can achieve more.”

Breaking into the upper bracket of your field doesn’t take years, doesn’t take luck and doesn’t take hard work. It’s about focusing on the things that matter most. 

The Fuel for Success

Priestley discusses how there’s no security in jobs anymore. Then, he argues that there are ways to create certainty anyway. How? Well, you go to your personal brand, your network, your experiences and your passion.

Our Favourite Quotes from the Book

  1. “In the future your most valuable asset is the number of people who know you, like you and trust you.”
  2. “Every KPI needs (…) something impressive and unique that others can talk about with their friends”
  3. “Your biggest asset is your existing passion, the skills you already have and, most of all, your own personal story.”
  4. “Until you are a Key Person of Influence on the inner circle of your industry, your full-time job is to become one.”
  5. “The inner circle is rich with good opportunities shared between a small number of people. The outer circle is full of many people fighting over the poor opportunities.”
  6. “When someone asks the quintessential networking question ‘What do you do?’, your enthralling answer will have the power to unlock all of their resources.”
  7. “When you know ‘what you are up to in the world’ you become a magnet for opportunity.”
  8. “Choose a micro-niche that you identify with personally, with genuine concern and interest.”
  9. “Some of your best insights will come from your critics, and success wil be that much sweeter when you prove them wrong.”
  10. “One hundred years ago the wealthiest people owned massive factories and bustling production lines. Today the wealthiest people simply have big ideas that spread like wildfire.”
  11. “The most powerful way to save time, money and mistakes is to learn from others who have walked the path before you.”
  12. “A resource is only defined by our ability to use it… There are no resources without resourcefulness (…) but resources show up AFTER resourcefulness (…) and resourcefulness comes AFTER you make a commitment.”
  13. “Most people believe that when the conditions are right they will act. This attitude does NOT work. Ever.”

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