E-commerce Localisation: How to Crack a Trillion-Dollar Global Market
In a globalised economy, e-commerce sites have to compete with businesses from all over the world. To break through the clutter and attract buyers, the customer experience these sites offer needs to be exceptional. And that includes e-commerce localisation, i.e., making the site available in local languages. E-commerce localisation is a
Voseo: Why Some Latin American Spanish Uses Vos Instead of Tú
Of all the ways in which Spanish differs from one country to the next in Latin America and in Europe, voseo is probably among the most obvious ones. Voseo is the use of vos as the informal singular pronoun ("you") instead of tú. As the second most widely spoken language, with more than 400 million speakers, Spanish has a significant