Is transcreation just a fancy word for translation? Is it a new trend or just another buzzword used by translators to sell their services? Even though transcreation is a relatively young term, the practice itself has been around for decades – as long as marketing for international audiences has existed. Transcreation
When you’re running a business, there’s always the potential to expand your customer base by catering to new markets. However, this is no simple feat – it requires work in many areas, including market research, design, branding
Are you a globalisation or global marketing manager at a software company that’s beginning to set foot in new markets? If so, you may be in need of a professional translation service to help with your company’s marketing and communication efforts in these new territories. But where do you start?