Gastronomy is one of those activities that is present in every culture. And it’s gastronomy translation what makes it possible for cultural wisdom to cross borders. Some people speak of gastronomy as “a culinary art”, while others prefer to call Read more…
A few weeks ago, we received an invite by Digital River via LinkedIn to attend Commerce Connect 2019 this 17 October. The event has just ended and it wowed us! The choice of location couldn’t have been better (none other Read more…
We recently came across a very interesting survey of the European language industry that looks, among other things, at gender distribution, revenue, activities, technology, operational practices, etc. After attending a wonderful event in London where speakers presented on the current Read more…
The only way of measuring the success of a marketing translation is in context. ‘What context?’, you might be wondering. Well, the context of the company’s overall marketing goals (independently of the language). Basic Concepts Let’s start with some basics: Read more…
When it comes to marketing translation, there are so many confusing terms around! Logically, most people are unsure of their meaning. So it’s important to establish a difference between concepts like translation, localisation, transcreation, marketing translation, etc. We absolutely love Read more…
It’s all finally ready! On 8 May 2020, in partnership with Retro Digital, we are hosting a first-of-its-kind conference! It’s The CreAtIve Language Conference (#CLCONF) — Approaching creativity in the AI era. The countdown has started and we couldn’t be Read more…
Ghost writing is, basically, content writing where the person getting the credit is not the actual author. That is, the true author’s identity is a mystery. We normally associate the concept with celebrity memoirs, but ghost writers provide all kinds Read more…
In the same way that English in the United States is not the same as in the UK, Australia, South Africa, etc., the Spanish language also varies a lot depending on the region where people speak it. Before delving into Read more…
The Hello World Conference that PhraseApp organised in Hamburg, Germany, has just finished. After 7 hours of thought-provoking presentations, we feel we have learned a lot. Representatives from Xing, Deliveroo, AWS, Jimdo, Auto1 Group, Beluga, Lengoo, Wieners&Wieners, Hamburg University, Dublin Read more…
A few days ago we came across an amazing infographic by One Spot and we loved the way it summarises the science of storytelling. We then decided to break it down and analyse its main components drawing from our own Read more…