Multilingual Sentiment Analysis: How to Do It Right
Sentiment analysis – the identification, extraction, analysis, and labelling of consumers' feelings and opinions on social media – is becoming an increasingly important part of social listening because of the growing amount of people actively using social media – 4.48 billion people to be precise. When you consider that only 25.9% of
Cultural Influence on Search Behaviour and Why It Matters for SEO
Search behaviour is not always the same all over the world. People search differently depending on where they live and their culture, and this can have a huge effect on a brand's marketing and search engine optimisation (SEO) efforts. The search engine algorithms that power Google get constantly updated in an
Multilingual SaaS: 8 Tips to Prepare for International Expansion
The world is a big place, and it’s only getting bigger. Over the next three decades, experts predict that the world’s population will swell to 2 billion people. That means more business opportunities for you—if you can just get your SaaS solution in front of them by turning it into
How to Lower SaaS Customer Churn in Foreign Markets
Customer churn rate refers to the number of customers or subscribers who stopped using your product or service within a particular period. For subscription-based products, like SaaS (Software as a Service), customer churn is one of the most important metrics you can get and it helps determine the business' overall
Hyperlocal SEO: All You Need to Know to Get It Right
Hyperlocal marketing is every small business's ace under the sleeve: a Google results page (or SERP) is one of the most competitive places on the Internet, but hyperlocal strategies make it a lot less so. For years, it was taken as gospel truth that massive corporations would always have an advantage
How to Use Neuromarketing to Boost Your Business Results
This post is a summary of the main insights we gained from the "How Neuromarketing Improves Your Advertising Efficiency" webinar hosted by Braindriven-Marketing on 21 April 2021. About the Company and Neuromarketing The webinar was skillfully delivered by Niklas Le Fevre, Co-founder and Head of Marketing at Braindriven-Marketing. Braindriven-Marketing use their expertise in neuromarketing
Blind Transcreation: When Copywriting Meets Creative Translation
So, exactly what is blind transcreation? It’s a translation technique with has a specific definition and methodology, but to fully grasp the concept, let's take a step back and address regular transcreation as the starting point. Creative translators working with advertising copy, also known as “transcreators”, are a breed of translator
The Ultimate Guide to Multilingual SEO and How Translators Do It
However much you can learn from the hundreds of SEO guides available online, very few of them can be fully applied to SEO translation and multilingual SEO, i.e., cases when a product is marketed in more than one language. We've prepared this guide to provide a clear, concise approach to the fundamentals
Why CAT Tools Are Essential for Clients and Translators Alike
If you know or have worked with a translator, you’ve likely heard them mention CAT tools. Some are taken aback and assume they meant CAD tools, a type of software that aids in graphic design. Even if someone nails the pronunciation, you may still wonder what CAT tools are. Worse yet,