Translation in times of pandemic emergency can save lives. And the current Coronavirus crisis is no exception. As this article by the US National Library of Medicine clearly explains: All types of public health emergencies, ranging from infectious diseases outbreaks Read more…
Allocating a digital marketing budget is no easy task: many factors are involved. For example, to name a few: consumer behaviour and digital engagement in different countries; how to spread the online investment across channels; how much competitor businesses are Read more…
As a result of globalisation, marketing research has been focusing a lot on the influence of culture on consumer behaviour. It has been concluded that culture is a determinant of consumer behaviour. For that reason, consumers’ cultural values play an Read more…
2019 has definitely been our best year to date at Crisol! Every month brought new challenges our way, and we completed each of them successfully. We would not have been able to achieve so much without the support and trust Read more…
We recently completed a Rhetoric and Persuasive Writing course by Harvard University and we would like to share the main things we’ve learned from it. To begin with, let’s establish that rhetoric intended to persuade (i.e., “deliberative” or “legislative” rhetoric) Read more…
Not all content is static, which is why placeholders play such a huge role in most digital and automated text environments. A placeholder (or placeholder text) allows for the insertion of dynamic content. It is a character, word, or string Read more…
What’s a Pitch? Before delving into how to pitch effectively or how to craft an elevator pitch, let’s start by defining what a pitch is. A pitch is a presentation of a business idea, either to potential investors, to people Read more…
Gastronomy is one of those activities that is present in every culture. And it’s gastronomy translation what makes it possible for cultural wisdom to cross borders. Some people speak of gastronomy as “a culinary art”, while others prefer to call Read more…
A few weeks ago, we received an invite by Digital River via LinkedIn to attend Commerce Connect 2019 this 17 October. The event has just ended and it wowed us! The choice of location couldn’t have been better (none other Read more…
We recently came across a very interesting survey of the European language industry that looks, among other things, at gender distribution, revenue, activities, technology, operational practices, etc. After attending a wonderful event in London where speakers presented on the current Read more…