Crisol's blog
Insights, tips, and inspiration: Immerse yourself in our blog's wealth of industry knowledge and best practices.
Have you ever watched puzzled, uncomfortable, almost-on-the-verge-of-a-doubt patients when trying to fill out an informed consent that a smiling desk nurse has nicely handed out? You know, just wondering why their understanding now seems such a challenge, leaving them perspiring, yet A/C seated, confused under the now inquisitive look of […]
Ahh, the translation process! Imagine it as a maze from where you will find your way out only by being aware of its turns and entrants, already at the start. You need patience, wit, and determination to make your way through it. This article will outline the essential steps you […]
Contrary to the notion that “a global business” is only about exporting products to international markets, the truth is that by existing online, you are already reaching a global audience, whether you’ve planned for it or not. So, if you want to make sure that your digital assets are welcoming […]
“Our bilingual intern translated our website last year. Could you have a look at it, please? I think we may need professional translation services.” This type of enquiry isn’t as rare as you might think. Many businesses attempt to make their products and services more accessible by relying on either […]
Are you scratching your head, wondering why your website’s international SEO rankings seem all over the map? You’ve put in the effort to expand your online presence to new countries, but instead of the expected boost in visibility and traffic, you’re facing a confusing jigsaw puzzle of ranking variations. You’re […]
Global content marketing extends and adapts your home-market content strategy for all your target markets. But you can’t just take your home-market content, translate it, promote it in your new market, and call it global content. Getting content right for new markets requires a strategy specifically for that market. Do […]