Semantic Search: What it is and why it is so efficient for SEO
As time goes on and we get more and more used to search engines, we expect them to understand us better. We no longer just type in a few keywords and hope for the best – we want search engines to "get" us, to know what we're looking for, and
What Everybody Knows, Many Call Out, and Very Few Do Something About: The Ugly Reality of the Translation Industry
This article has been co-authored by Maria Scheibengraf, Operations Manager at Crisol Translation Services, and Sarah Presch, Director of International SEO at Chillistore. Maria has written the first part and Sarah takes over halfway through. In this post: How it all startedSo far, so good – until a baffling exchange with one
What Is Keyword Mapping in Multilingual SEO and Why Is It Important?
In SEO, keyword mapping is the process of creating associations between keywords – discovered during your keyword research – and your website's content, based on the intent of those keywords. In other words, mapping keywords simply means finding the right pages on your website to target each keyword. In multilingual SEO,
Multilingual Sentiment Analysis: How to Do It Right
Sentiment analysis – the identification, extraction, analysis, and labelling of consumers' feelings and opinions on social media – is becoming an increasingly important part of social listening because of the growing amount of people actively using social media – 4.48 billion people to be precise. When you consider that only 25.9% of
Cultural Influence on Search Behaviour and Why It Matters for SEO
Search behaviour is not always the same all over the world. People search differently depending on where they live and their culture, and this can have a huge effect on a brand's marketing and search engine optimisation (SEO) efforts. The search engine algorithms that power Google get constantly updated in an
Multilingual SaaS: 8 Tips to Prepare for International Expansion
The world is a big place, and it’s only getting bigger. Over the next three decades, experts predict that the world’s population will swell to 2 billion people. That means more business opportunities for you—if you can just get your SaaS solution in front of them by turning it into
How to Lower SaaS Customer Churn in Foreign Markets
Customer churn rate refers to the number of customers or subscribers who stopped using your product or service within a particular period. For subscription-based products, like SaaS (Software as a Service), customer churn is one of the most important metrics you can get and it helps determine the business' overall
Hyperlocal SEO: All You Need to Know to Get It Right
Hyperlocal marketing is every small business's ace under the sleeve: a Google results page (or SERP) is one of the most competitive places on the Internet, but hyperlocal strategies make it a lot less so. For years, it was taken as gospel truth that massive corporations would always have an advantage
How to Use Neuromarketing to Improve Your Conversions
Along with the rise of communication technologies in the era of big data, neuromarketing has been gaining in popularity over the last decade and has now become one of the most cutting-edge research tools for business. The human mind is a complex universe and it's key for businesses to understand how
Blind Transcreation: When Copywriting Meets Creative Translation
So, exactly what is blind transcreation? To fully grasp the concept of this innovative translation technique, let's take a step back and address regular transcreation as the starting point. Creative translators working with advertising copy, also known as “transcreators”, are a breed of translator that produce creative copy in the target