As a result of globalisation, marketing research has been focusing a lot on the influence of culture on consumer behaviour. It has been concluded that culture is a determinant of consumer behaviour. For that reason, consumers’ cultural values play an Read more…
2019 has definitely been our best year to date at Crisol! Every month brought new challenges our way, and we completed each of them successfully. We would not have been able to achieve so much without the support and trust Read more…
We recently completed a Rhetoric and Persuasive Writing course by Harvard University and we would like to share the main things we’ve learned from it. To begin with, let’s establish that rhetoric intended to persuade (i.e., “deliberative” or “legislative” rhetoric) Read more…
Not all content is static, which is why placeholders play such a huge role in most digital and automated text environments. A placeholder (or placeholder text) allows for the insertion of dynamic content. It is a character, word, or string Read more…
What’s a Pitch? Before delving into how to pitch effectively or how to craft an elevator pitch, let’s start by defining what a pitch is. A pitch is a presentation of a business idea, either to potential investors, to people Read more…
Gastronomy is one of those activities that is present in every culture. And it’s gastronomy translation what makes it possible for cultural wisdom to cross borders. Some people speak of gastronomy as “a culinary art”, while others prefer to call Read more…
A few weeks ago, we received an invite by Digital River via LinkedIn to attend Commerce Connect 2019 this 17 October. The event has just ended and it wowed us! The choice of location couldn’t have been better (none other Read more…
We recently came across a very interesting survey of the European language industry that looks, among other things, at gender distribution, revenue, activities, technology, operational practices, etc. After attending a wonderful event in London where speakers presented on the current Read more…
The only way of measuring the success of a marketing translation is in context. ‘What context?’, you might be wondering. Well, the context of the company’s overall marketing goals (independently of the language). Basic Concepts Let’s start with some basics: Read more…
When it comes to marketing translation, there are so many confusing terms around! Logically, most people are unsure of their meaning. So it’s important to establish a difference between concepts like translation, localisation, transcreation, marketing translation, etc. We absolutely love Read more…