What Is Blind Transcreation?
Put simply, blind transcreation is transcreation with no source text.… Continue Reading What Is Blind Transcreation?
OUR BLOG
Open Letter to Native Speakers
By Gaby Van Horn Dear Native Speaker, As a language… Continue Reading Open Letter to Native Speakers
Coronavirus: Interview to Health Translator Paula Tiezzi
Translation in times of pandemic emergency can save lives. And… Continue Reading Coronavirus: Interview to Health Translator Paula Tiezzi
Digital Marketing Budget: Tips for 2020
Allocating a digital marketing budget is no easy task: many… Continue Reading Digital Marketing Budget: Tips for 2020
Consumer Behaviour and Culture: Implications for Marketing
As a result of globalisation, marketing research has been focusing… Continue Reading Consumer Behaviour and Culture: Implications for Marketing
2019: Our Year in Review
2019 has definitely been our best year to date at… Continue Reading 2019: Our Year in Review
Persuasive Writing or the Art of Argument
We recently completed a Rhetoric and Persuasive Writing course by… Continue Reading Persuasive Writing or the Art of Argument
Placeholders: How to Translate Around Them
Not all content is static, which is why placeholders play… Continue Reading Placeholders: How to Translate Around Them
Elevator Pitch: Dos and Don’ts
What’s a Pitch? Before delving into how to pitch effectively… Continue Reading Elevator Pitch: Dos and Don’ts
Gastronomy Translation: Art or Science?
Gastronomy is one of those activities that are present in… Continue Reading Gastronomy Translation: Art or Science?
Commerce Connect 2019: Review and Insights
A few weeks ago, we received an invite by Digital… Continue Reading Commerce Connect 2019: Review and Insights
European Language Industry: Current Landscape
We recently came across a very interesting survey of the… Continue Reading European Language Industry: Current Landscape
Measuring the Success of a Marketing Translation
The only way of measuring the success of a marketing… Continue Reading Measuring the Success of a Marketing Translation
Marketing Translation, Localisation or Transcreation?
When it comes to marketing translation, there are so many… Continue Reading Marketing Translation, Localisation or Transcreation?
The Creative Language Conference: Book Now!
It’s all finally ready! On 18 September 2020, in partnership… Continue Reading The Creative Language Conference: Book Now!
Spanish Varieties: How Many Are There and Why Does It Matter?
In the same way that English in the United States… Continue Reading Spanish Varieties: How Many Are There and Why Does It Matter?
Hello World Conference: 12 Lessons From an Insightful Event
The Hello World Conference that Phrase organised in Hamburg, Germany,… Continue Reading Hello World Conference: 12 Lessons From an Insightful Event
Storytelling: A Copywriter’s Trick to Mastering the Science Behind It
A few days ago we came across an amazing infographic… Continue Reading Storytelling: A Copywriter’s Trick to Mastering the Science Behind It
Ghostwriting: Ethical or Fraudulent?
Ghostwriting is, basically, content writing where the person getting the… Continue Reading Ghostwriting: Ethical or Fraudulent?
Emotional Marketing: Why the Biggest Brands Appeal to Feelings to Convert Customers
We are living in the emotional marketing and storytelling era,… Continue Reading Emotional Marketing: Why the Biggest Brands Appeal to Feelings to Convert Customers