Genderless Language: The New Marketing Strategy?
Over the last few years, there has been a monumental… Continue Reading Genderless Language: The New Marketing Strategy?
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What Is Reverse SEO and When Is It Useful?
In this fast-paced digital world, standing out from the crowd… Continue Reading What Is Reverse SEO and When Is It Useful?
Key Facts About Internationalisation
Is it just us or the translation industry is full… Continue Reading Key Facts About Internationalisation
Why CAT Tools Are a Translator’s Best Friend
If you know a translator personally or have worked with… Continue Reading Why CAT Tools Are a Translator’s Best Friend
This Is Why You Should Invest in Continuous Localisation
We live in a truly connected world, and technology has… Continue Reading This Is Why You Should Invest in Continuous Localisation
Top 5 Tools Freelancers Can’t Do Without
Are you a freelancer? Then you are in the right… Continue Reading Top 5 Tools Freelancers Can’t Do Without
The Impact of Artificial Intelligence on Languages
As you may know, the foremost computing trend today is,… Continue Reading The Impact of Artificial Intelligence on Languages
What Is Transadaptation?
Transadaptation is a relatively new term in the translation industry,… Continue Reading What Is Transadaptation?
New Study: 90% of Users Only Buy Products in Their Language
Market Research and Consulting firm Nimdzi Insights has published a… Continue Reading New Study: 90% of Users Only Buy Products in Their Language
The History of the Spanish Language
Has Spain always spoken Spanish? Actually, no. As we all… Continue Reading The History of the Spanish Language
The Use of Voseo in Latin American Spanish
Of all the ways in which Spanish differs from one country to… Continue Reading The Use of Voseo in Latin American Spanish
What Is Blind Transcreation?
Put simply, blind transcreation is transcreation with no source text.… Continue Reading What Is Blind Transcreation?
Open Letter to Native Speakers
By Gaby Van Horn Dear Native Speaker, As a language… Continue Reading Open Letter to Native Speakers
Coronavirus: Interview to Health Translator Paula Tiezzi
Translation in times of pandemic emergency can save lives. And… Continue Reading Coronavirus: Interview to Health Translator Paula Tiezzi
Digital Marketing Budget: Tips for 2020
Allocating a digital marketing budget is no easy task: many… Continue Reading Digital Marketing Budget: Tips for 2020
Consumer Behaviour and Culture: Implications for Marketing
As a result of globalisation, marketing research has been focusing… Continue Reading Consumer Behaviour and Culture: Implications for Marketing
2019: Our Year in Review
2019 has definitely been our best year to date at… Continue Reading 2019: Our Year in Review
Persuasive Writing or the Art of Argument
We recently completed a Rhetoric and Persuasive Writing course by… Continue Reading Persuasive Writing or the Art of Argument
Placeholders: How to Translate Around Them
Not all content is static, which is why placeholders play… Continue Reading Placeholders: How to Translate Around Them
Elevator Pitch: Dos and Don’ts
What’s a Pitch? Before delving into how to pitch effectively… Continue Reading Elevator Pitch: Dos and Don’ts