Cultural Influence on Search Behaviour and Why It Matters for SEO
Cultural Influence on Search Behaviour and Why It Matters for SEOSearch behaviour is not always the same all over the world. People search differently depending on where they live and their culture, and this can have a huge effect on a brand's marketing and search engine optimisation (SEO) efforts.The search
SaaS Translation: 8 Tips to Prepare for International Expansion
SaaS Translation: 8 Tips to Prepare for International ExpansionThe world is a big place, and it’s only getting bigger. Over the next three decades, experts predict that the world’s population will swell to 2 billion people. That means more business opportunities for you—if you can just get your SaaS solution
How to Lower SaaS Customer Churn in Foreign Markets
How to Lower SaaS Customer Churn in Foreign MarketsCustomer churn rate refers to the number of customers or subscribers who stopped using your product or service within a particular period. For subscription-based products, like SaaS (Software as a Service), customer churn is one of the most important metrics you can
Hyperlocal SEO: All You Need to Know to Get It Right
Hyperlocal SEO: All You Need to Know to Get It RightHyperlocal marketing is every small business's ace under the sleeve: a Google results page (or SERP) is one of the most competitive places on the Internet, but hyperlocal strategies make it a lot less so.For years, it was taken as
How to Use Neuromarketing to Boost Your Business Results
How to Use Neuromarketing to Boost Your Business ResultsThis post is a summary of the main insights we gained from the "How Neuromarketing Improves Your Advertising Efficiency" webinar hosted by Braindriven-Marketing on 21 April 2021.About the Company and NeuromarketingThe webinar was skillfully delivered by Niklas Le Fevre, Co-founder and Head of
‘The SEO Translation Bible’: An eBook for Marketing Translators
'The SEO Translation Bible': An eBook for Marketing TranslatorsAfter months of preparation, The SEO Translation Bible is finally out. In about 75 pages and 20,000 words, Maria Scheibengraf has compiled every bit of information that translators looking to diversify into SEO translation should know for a successful start in the
Blind Transcreation, or When Copywriting Meets Creative Translation
Blind Transcreation, or When Copywriting Meets Creative TranslationBefore delving into the definition and methodology of blind transcreation, let's take a step back and address regular transcreation as the starting point.Creative translators working with advertising copy, also known as “transcreators”, are a breed of translator that doesn’t work with any source
The Ultimate Guide to Multilingual SEO and International SEO
The Ultimate Guide to Multilingual SEO and International SEOHowever much you can learn from the hundreds of SEO guides available online, very few of them can be fully applied to SEO translation and multilingual SEO, i.e., cases when a product is marketed in more than one language.We've prepared this guide to
Why CAT Tools Are a Translator’s Best Friend
Why CAT Tools Are a Translator's Best FriendIf you know a translator personally or have worked with one, chances are you've heard them mention CAT tools – but what are these translation tools exactly?A common misconception is they are synonymous with machine translation systems, such as Google Translate, but that's