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Sentiment analysis – the identification, extraction, analysis, and labelling of consumers' feelings and opinions on social media – is becoming an increasingly important part of social listening because of the growing amount of people actively using social media – 4.48 billion people to be precise. When you consider that only 25.9% of

This post is a summary of the main insights we gained from the "How Neuromarketing Improves Your Advertising Efficiency" webinar hosted by Braindriven-Marketing on 21 April 2021. About the Company and Neuromarketing The webinar was skillfully delivered by Niklas Le Fevre, Co-founder and Head of Marketing at Braindriven-​Marketing. Braindriven-​Marketing use their expertise in neuromarketing