What Is a Translation Management System? An Overview of How a TMS Streamlines Translation Workflows
Before we answer the question of "what is a translation management system," let's first take a step back and look at why you'd want to translate your content in the first place. If your company wants to take its place in the global market, localisation should be a key part
Hiring a Freelance Translator Vs an In-House Translator: Pros and Cons of Each
When you’re running a business, there are a million and one things to think about. From the product or service you’re offering to the marketing strategy you’re using to reach your target audience – it can all seem a bit overwhelming at times. If you add a global audience into the
Review of Freelanly – The Job Board for Translators that Aggregates Data from Hundreds of Websites
Few things are as frustrating as job and project hunting. You can spend hours scouring the internet, only to find that most of the leads you've found are outdated or irrelevant. And when you're a freelancer, you need to add the extra layer of difficulty that comes with searching for
Semantic Search: What It Is and Why It’s So Efficient for SEO
As time goes on and we get more and more used to search engines, we expect them to understand us better. We no longer just type in a few keywords and hope for the best – we want search engines to "get" us, to know what we're looking for, and
What Everybody Knows, Many Call Out, and Very Few Do Something About: The Ugly Reality of the Translation Industry
This article has been co-authored by Maria Scheibengraf, Operations Manager at Crisol Translation Services, and Sarah Presch, Director of International SEO at Chillistore. Maria has written the first part and Sarah takes over halfway through. In this post: How it all startedSo far, so good – until a baffling exchange with one
What Is Keyword Mapping in Multilingual SEO and Why Is It Important?
In SEO, keyword mapping is the process of creating associations between keywords – discovered during your keyword research – and your website's content, based on the intent of those keywords. In other words, mapping keywords simply means finding the right pages on your website to target each keyword. In multilingual SEO,
Multilingual Sentiment Analysis: How to Do It Right
Sentiment analysis – the identification, extraction, analysis, and labelling of consumers' feelings and opinions on social media – is becoming an increasingly important part of social listening because of the growing amount of people actively using social media – 4.48 billion people to be precise. When you consider that only 25.9% of
Cultural Influence on Search Behaviour and Why It Matters for SEO
Search behaviour is not always the same all over the world. People search differently depending on where they live and their culture, and this can have a huge effect on a brand's marketing and search engine optimisation (SEO) efforts. The search engine algorithms that power Google get constantly updated in an
Multilingual SaaS: 8 Tips to Prepare for International Expansion
The world is a big place, and it’s only getting bigger. Over the next three decades, experts predict that the world’s population will swell to 2 billion people. That means more business opportunities for you—if you can just get your SaaS solution in front of them by turning it into
How to Lower SaaS Customer Churn in Foreign Markets
Customer churn rate refers to the number of customers or subscribers who stopped using your product or service within a particular period. For subscription-based products, like SaaS (Software as a Service), customer churn is one of the most important metrics you can get and it helps determine the business' overall